Cutting-edge sports clothing specialists 1st Round Athletics is to become the Official Apparel Supplier to the FIA Formula E Championship. In addition to outfitting all of the Formula E personnel, the US-based company will also supply the official Formula E clothing merchandise, which will be on sale to fans at all race events, as well as online and at selected retail outlets in the future. Covering a wide range of baseball caps, T-shirts, jackets and polo shirts, each piece in the range uses 1st Round’s energyDNA® advanced fibres, which helps increase the users performance by converting body heat into reusable energy.
Teague Egan, CEO of 1st Round Athletics, said: “We are extremely excited about our partnership with Formula E as they are creating more than just a racing series; they’re building a platform for the world to witness new technologies in the electric and energy sectors. We share many parallels and symmetries between our companies as we are both pushing the threshold of technology in the world of sports.”
Charles Davies, Head of Marketing at Formula E, added: “Technology and sport lie hand-in-hand at Formula E, just as it does with 1st Round Athletics, which is why we’re delighted to be working with them for our official staff and fan merchandise. The range is already looking fantastic and we’re adding new pieces all the time which I know fans are going to love.”
The next race – the 2014 FIA Formula E Putrajaya ePrix – takes place on November 22 2014.