On the Internet, through a mobile app or on the social networks… everyone has their own way of following the Dakar. The info and images are accessible all over the web. Let’s see what’s on offer.
For Dakar enthusiasts, the official website dakar.com in 3 languages brings together all the information you need to follow the race: live tracking of competitors’ times at the checkpoints, changes in the ranking as they happen, photo galleries, end-of-stage interviews and race reports, and testimonies from amateurs explaining their experiences in the Dakar…
2014: 78 million website hits, 7.2 million individual visitors
The latest info is available on the Dakar mobile app, which has been improved and redesigned. It is available free of charge for all smartphones, with the content of the website adapted for mobile devices.
2014: 508,000 downloads (IOS, Android).
The images of the Dakar “make those watching at home dream”, Thierry Sabine once said. Even now, when there are so many digital applications, formats and social networks, his words still ring true. On the official website and on the channels dedicated to the Dakar (Dailymotion, Youtube), around ten multilingual clips will be posted every day, each one with a different length and set of images: landscapes, on-board cameras, race bulletins, magazines, behind-the-scenes info, etc.
2014: 4.6 million videos seen
Competitors, teams, supporters, partners and fans of the Dakar exchange opinions en masse on the social networks, with the official Facebook and Twitter (@Dakar) accounts becoming a meeting place as well as a major source of information. On Twitter, the less patient among you can sign up for one of the 3 language options to receive detailed information, while key info will be selected for the general thread. In the bivouac and on the course, the community managers for the Dakar will bring fans and followers up-to-date on developments in the race: original photos and videos…
All the photos or videos sent via Facebook, Twitter or Instagram with the hashtag #Dakar2015 will be added to the My Dakar platform, accessible on the website and the mobile app.
Facebook: 1 million fans / Twitter: 180,000 followers / Instagram: 35,000 / Google+: 4,500