More than 23 years ago, a beautiful friendship began between one of basketball’s greatest athletes and one of television’s most beloved cartoon characters. Today, Jordan Brand, in partnership with Warner Bros. Consumer Products, announces the return of the Hare Jordan campaign. As part of the 30th anniversary of the Air Jordan franchise, Jordan Brand and Warner Bros. Consumer Products will introduce Hare Jordan products starting in spring 2015.
The original Hare Jordan collection debuted in 1992 following Jordan’s first championship season. Jordan and Looney Tunes star Bugs Bunny first partnered for the iconic ad, which aired during the professional football championship game, to announce the original partnership between the two brands. The popularity of the campaign continued to grow over the years, culminating in a major motion picture starring Jordan, Bugs and their friends from the hardwood and the animated Looney Tunes universe.
“Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court,” said Brad Globe, President, Warner Bros. Consumer Products. “We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited edition collection that includes a mix of classic and cutting-edge styles.”