The graphic for the 86th edition of the Geneva International Motor Show was unveiled at a meeting of the Organising Committee of the Motor Show. It presents a partial view of the front of a very sporty car symbolising the dynamic nature of the automobile industry as well as the flowing lines of the car’s body to emphasise the aesthetic nature of their products. This new graphic representation was developed by the agency WIRZ Corporate based in Zurich and is part of a process of brand image consolidation. This will be indeed the first of a series of graphics that will be unveiled at each future edition of the Motor Show. The Geneva International Motor Show 2016 takes pride in the participation this year of more than fifty different automobile marques, plus over ten automotive designers and preparation specialists. This flagship event of the automobile universe w ill be open to the public from March 3-13, 2016 in the exhibition halls of Palexpo in Geneva.
This year’s graphic will be then the first of a series designed to plunge the observer immediately into the universe of the automobile. In the graphic, the top part of the front section of the car, with its vivid orange tones, its curved forms and visibly sporty design, central air intake and xenon headlamps all contribute to the image of a supercar. The WIRZ Corporate agency collaborated with Mark Stehrenberger, a Swiss automobile designer and former professor, based alternatively at the Art Centre College of Design in Pasadena, California, and at the Art Centre of Design in Vevey, Switzerland, to develop the image of this timeless automobile. This design was modelled in 3D and will unveil with each new edition a different angle.
The Geneva International Motor Show is the only international automobile exhibition recognised by the OICA (International Organisation of Automobile Constructors) that takes place each year in Europe and is one of the « Top 5 » worldwide. Early information regarding the 2016 Geneva International Motor Show can already be found at the official website: www.salon-auto.ch
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