Aston Martin Red Bull Racing are pleased to announce a new partnership with DITA, designers of innovative, finely crafted eyewear. Established in 1995, DITA designs and manufactures edgy-yet-elegant eyewear, drawing inspiration from an eclectic variety of sources, all the way from the mechanical underpinnings of the industrial revolution to the glamour of Hollywood’s golden age. DITA has long associations with aviation and motorsport and a history of looking beyond traditional materials and manufacturing technologies in its pursuit of excellence.
“We’re delighted to be beginning a partnership with DITA,” said Aston Martin Red Bull Racing Team Principal Christian Horner. “DITA’s dedication to precision and craftsmanship matches our own, while it has a passion for innovation and materials technology that fits perfectly with the image of Formula One. It’s fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable.”
Adding to Christian’s comments, Micky Dhillon, CEO of DITA said: “DITA has always had a passion for innovation and automotive performance. We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design.”
As official eyewear partner, DITA will supply sunglasses to drivers and trackside personnel and its logo will feature in and around the team garage.