La F1 annuncia che dopo 3 anni Murray Barnett lascia il ruolo di Director of Sponsorship & Commercial Partnerships per occuparsi di quelle che vengono definite “più ampie opportunità commerciali“. Parole che, a dire il vero, fanno un po’ pensare. Perché sarà anche vero che andrà ad occuparsi di nuove sfide, ma essere direttore delle sponsorizzazioni e delle partnership commerciali della F1 non è certo un ruolo di secondo piano… Dopo la partenza di Sean Bratches (da MD delle operazioni commerciali a “semplice” consulente), adesso quelle di Barnett: la sensazione è che sia in atto una grande fuga. Possibile che la Formula 1 e Liberty Media si lascino sfuggire personalità di tale esperienza che tanto hanno fatto negli ultimi anni? E che la F1 non sia più considerata il top? La domanda sorge spontanea. Di seguito il comunicato:
“Formula 1® has today announced that after three years at Formula 1, Murray Barnett will step down from his role as Director of Sponsorship & Commercial Partnerships to pursue wider commercial opportunities.Murray joined Formula 1 in April 2017 following Liberty Media’s acquisition of the sport in January that year with the responsibility for building the sport’s global sponsor sales division and targeting new commercial opportunities across all platforms. Since 2017 Formula 1 has transformed its commercial operations from a predominantly motor sport company to a leading global media and entertainment brand. Murray has played a crucial role in the changes and building a world class partnership team within F1 that will continue to serve our sponsors to the highest standard and cultivate new partnership opportunities.
Under his leadership, the partnerships team have successfully brought new partners to the business, including Petronas, New Balance, AWS, Carbon Champagne, Cyber 1, Liqui Moly, Marelli, Dubai Expo 2020 and 188 Bet as well as renewing Formula 1’s Global Partnerships with Emirates, Singapore Airlines and Pirelli in addition to extending the partnership with DHL. Furthermore, there are a number of exciting developments in F1 partnerships to be announced in the near future that Murray and his team have been working on in recent months. Murray will officially leave Formula 1 on 28th February. News about his replacement will be announced in due course.
Chase Carey, Chairman and CEO, Formula 1®, said: “I want to thank Murray for his hard work over the past three years in welcoming new partners to Formula 1 and delivering the best for our existing partners. He joined us right at the start of our Formula 1 journey in 2017 and has been a big part of the team that has transformed Formula 1 into a leading global media and entertainment brand. He has built a focused and talented team that will continue to drive us forward as a business and I want to wish him well as he moves on to new challenges.”
E subito dopo arriva il comunicato che annuncia Ben Pincus nel nuovo ruolo di Director of Commercial Partnerships:
“Formula 1® has today announced that Ben Pincus will become the new Director of Commercial Partnerships following Murray Barnett’s decision to step down from the role after three years. Ben will join Formula 1 on 2nd March 2020 and will report directly to Formula 1’s Chairman and CEO, Chase Carey. He joins from Formula 1’s Global Partner Heineken International, where for the last three and half years he managed their highly successful worldwide sponsorship team and partnership with Formula 1.
Ben brings a wealth of experience of successfully marrying global brands to international sponsorships within Formula 1, having led several agencies in London, Frankfurt and Singapore that have been responsible for introducing Schweppes, Canon, Sun Microsystems and SAP to the sport. In addition to his Formula 1 partnership experience, Ben previously ran sponsorships in European Football, International Golf, Tennis and Sailing for Visa, Coca-Cola, Sony PlayStation and Heineken.
Chase Carey, Chairman and CEO, Formula 1®, said: “I am delighted to welcome Ben to the Formula 1 family as we get ready to begin our new season. Having worked closely with him over the past three years I know he has the experience, expertise and leadership qualities to grow our business and continue to take Formula 1 forward on its exciting journey. Ben has an incredibly impressive network and knows the Formula 1 world as well as anyone. He will hit the ground running and get the very best out of his team.”
Ben Pincus, Director of Commercial Partnerships at Formula 1, said: “I am excited to start this new chapter in my career in the sport I know and believe in. Formula 1 offers brands value that other international sports platforms cannot compete with, and for that reason I’m looking forward to being a part of its commercial future.”